As a business owner, I’m sure you know something about how important a website is. However, you can’t afford to simply set it up and sit back. With websites being such a given these days, it can be easy to fall in with a uniform template. While not lethal, this can still be detrimental to your overall growth and success. Here are a few techniques you can use to make your website stand out from the crowd. The first, and probably easiest technique I can prescribe is a smart use of colours. Sometimes, picking out the right colour scheme for a website is half the work of a beautiful design. Colour scheme trends change all the time, so do some research into your more successful

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Back in the days when the internet was the new Wild West, you couldn’t just build a website by yourself. You had to hire a select group of experts to write out the code and do it all for you. It was a complicated process, especially if you wanted anything more complicated than a page of text. The systems to take payments were in their infancy. Social media didn’t exist. And there was no HTML5. Fast forward fifteen years and things are very different. Practically anybody can make a website today. There are hundreds of tools to choose from and they’re all rather intuitive. Except there are a few problems. The tools aren’t often that good. And even if they are good, most business owners

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The internet has made it easier to market to thousand, perhaps even millions, of people across the world. However, easier doesn’t mean it’s easy. Making people more accessible doesn’t make you any better at convincing them. There are still plenty of businesses and people falling at the first hurdle. Their online marketing lacks strategy and purpose. Their social media channels are irrelevant and their visibility so low that they come and go without having made an impact at all. Naturally, you don’t want to follow in those footsteps. So keep reading to see if we identify any of the key qualities your online marketing strategy needs. Visibility The first thing you need to concern yourself with is making sure that you’re visible at all. If

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If you are a business owner who is looking for ways to improve their business, then this is certainly one of the ways to do just that. SEO, or search engine optimization, is a tool being used across the globe by businesses worldwide. It is an incredibly successful technique that is helping companies to prosper. So, now that you’re interested. What can SEO do for your business? Let us tell you! Improve Your Online Presence In case you’re unaware, this is how search engine optimization works. It makes your website or digital content work in accordance with the ranking systems that search engines use to place their results. This can be achieved through multiple different methods, some more complicated than others. For example, one way

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Designing an ecommerce site isn’t an easy process, and mistakes are going to happen. However, you can’t afford these mistakes if you are a small firm. Small firms don’t have the time or the money to waste, so they need to get it right the first time. If you are a small or medium-sized firm on the verge of creating your first ecommerce site, that news might be discomforting. But, don’t worry because you can avoid these mistakes if you have the know-how. Here are the most common mistakes and how to avoid them. Underestimating The Work Ethic There is a difference between an ecommerce site and a normal one, and it isn’t a few buttons. For some reason, businesses think that a ‘proceed to

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As you can probably appreciate, there is a lot of competition in the business industry. Whether you offer a service or a product, there’s always going to be another company to compete with. That’s just the nature of business. Even if you think that your product or service is niche, that doesn’t mean you won’t have others to compete with. The best thing you can do for your business is increase awareness of your brand and boost traffic to your site. The more people who see your site, the more customers you will get. That’s where starting a blog comes in – did you know that websites with blogs attached rank higher in search engines? As well as this, there are also lots of other

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