In the modern business environment, websites play a more important role than ever. Therefore, it’s imperative that yours does everything it possibly can to help your company thrive. The online environment has evolved rapidly over the past 15-20 years. Nowadays, audiences expect far more from a company website. But while it’s arguably harder to maintain their interest levels, the rewards are undoubtedly greater too. One of the hardest challenges is to transfer the personality of your brand to a virtual screen. Here’s how to do it in style. Make It About Your Business First and foremost, a successful company website should let the visitor know exactly what the business is about. If it doesn’t achieve this, you could leave the visitor feeling alienated before they’ve

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Online marketing has to be one of the hottest enduring topics on the internet. Every day you’re able to learn some new trick to get your site visited by more people. How to get more people following you on social media. How to learn as much about your customers as possible. But to the uninitiated, this can all look like an entirely different language. If you’re new to online marketing, you’re not too late to the game. With the right efforts and luck, anyone can have a wildly successful campaign. But you need to learn the three basic strands. Combining these three aspects and methods, you have the basis for a successful campaign. From there, it’s all about the details. The branding and content you

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As a business owner, I’m sure you know something about how important a website is. However, you can’t afford to simply set it up and sit back. With websites being such a given these days, it can be easy to fall in with a uniform template. While not lethal, this can still be detrimental to your overall growth and success. Here are a few techniques you can use to make your website stand out from the crowd. The first, and probably easiest technique I can prescribe is a smart use of colours. Sometimes, picking out the right colour scheme for a website is half the work of a beautiful design. Colour scheme trends change all the time, so do some research into your more successful

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Back in the days when the internet was the new Wild West, you couldn’t just build a website by yourself. You had to hire a select group of experts to write out the code and do it all for you. It was a complicated process, especially if you wanted anything more complicated than a page of text. The systems to take payments were in their infancy. Social media didn’t exist. And there was no HTML5. Fast forward fifteen years and things are very different. Practically anybody can make a website today. There are hundreds of tools to choose from and they’re all rather intuitive. Except there are a few problems. The tools aren’t often that good. And even if they are good, most business owners

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If you are a business owner who is looking for ways to improve their business, then this is certainly one of the ways to do just that. SEO, or search engine optimization, is a tool being used across the globe by businesses worldwide. It is an incredibly successful technique that is helping companies to prosper. So, now that you’re interested. What can SEO do for your business? Let us tell you! Improve Your Online Presence In case you’re unaware, this is how search engine optimization works. It makes your website or digital content work in accordance with the ranking systems that search engines use to place their results. This can be achieved through multiple different methods, some more complicated than others. For example, one way

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Designing an ecommerce site isn’t an easy process, and mistakes are going to happen. However, you can’t afford these mistakes if you are a small firm. Small firms don’t have the time or the money to waste, so they need to get it right the first time. If you are a small or medium-sized firm on the verge of creating your first ecommerce site, that news might be discomforting. But, don’t worry because you can avoid these mistakes if you have the know-how. Here are the most common mistakes and how to avoid them. Underestimating The Work Ethic There is a difference between an ecommerce site and a normal one, and it isn’t a few buttons. For some reason, businesses think that a ‘proceed to

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