Marketing Archive

In the modern business environment, websites play a more important role than ever. Therefore, it’s imperative that yours does everything it possibly can to help your company thrive. The online environment has evolved rapidly over the past 15-20 years. Nowadays, audiences expect far more from a company website. But while it’s arguably harder to maintain their interest levels, the rewards are undoubtedly greater too. One of the hardest challenges is to transfer the personality of your brand to a virtual screen. Here’s how to do it in style. Make It About Your Business First and foremost, a successful company website should let the visitor know exactly what the business is about. If it doesn’t achieve this, you could leave the visitor feeling alienated before they’ve [&hellip

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Online marketing has to be one of the hottest enduring topics on the internet. Every day you’re able to learn some new trick to get your site visited by more people. How to get more people following you on social media. How to learn as much about your customers as possible. But to the uninitiated, this can all look like an entirely different language. If you’re new to online marketing, you’re not too late to the game. With the right efforts and luck, anyone can have a wildly successful campaign. But you need to learn the three basic strands. Combining these three aspects and methods, you have the basis for a successful campaign. From there, it’s all about the details. The branding and content you [&hellip

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As a business owner, I’m sure you know something about how important a website is. However, you can’t afford to simply set it up and sit back. With websites being such a given these days, it can be easy to fall in with a uniform template. While not lethal, this can still be detrimental to your overall growth and success. Here are a few techniques you can use to make your website stand out from the crowd. The first, and probably easiest technique I can prescribe is a smart use of colours. Sometimes, picking out the right colour scheme for a website is half the work of a beautiful design. Colour scheme trends change all the time, so do some research into your more successful [&hellip

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As you can probably appreciate, there is a lot of competition in the business industry. Whether you offer a service or a product, there’s always going to be another company to compete with. That’s just the nature of business. Even if you think that your product or service is niche, that doesn’t mean you won’t have others to compete with. The best thing you can do for your business is increase awareness of your brand and boost traffic to your site. The more people who see your site, the more customers you will get. That’s where starting a blog comes in – did you know that websites with blogs attached rank higher in search engines? As well as this, there are also lots of other [&hellip

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There is over one BILLION live websites on the World Wide Web these days. As you can appreciate, there is quite a lot of competition out there. Even if you think you’ve got a niche website, chances are you’ll find a few thousand similar ones like yours! With so many weird and wonderful ways to promote your site, it can be hard to find ones that offer real results. Google published a handy Webmaster Guidelines PDF that can help you learn the basics. But, did you know there are many untapped link-building resources out there? The purpose of today’s blog post is to share with you some ways to drive more traffic to your site. Don’t worry: they are ethical and won’t get you penalized [&hellip

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So you’ve done the tricky part, and built yourself a website. You’ve spent hours writing great content, and making lots of website tweaks. It’s ready for the world! But then it can then feel quite disappointing when there’s a lack of traffic to the site. Only a handful of people read your blogs, and the sales page is left untouched. If you’re looking for big numbers, you need an all-around strategy to get people’s attention. Remember, the more web traffic you get, the higher your sales and conversions. There is no one answer. Instead, you need a variety of different strategies that all work together. What we’re looking at today is a comprehensive digital marketing campaign. We’ll cover everything from social media to content to [&hellip

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